Facebook Ads are highly flexible—you can start with as little as ₹50-₹100/day. Average cost‑per‑click (CPC) ranges from ₹5-₹50, while cost‑per‑lead (CPL) can vary. Our team optimizes campaigns to lower costs while maximizing conversions, ensuring you get the best ROI for your budget.

Facebook Ads use an auction system where you bid for ad placements. Your ad’s relevance, creative quality, and bid amount determine its performance. The platform delivers your ads to selected audiences based on targeting criteria, and you pay per click, impression, or conversion—depending on your campaign objective.

Both are part of Meta’s advertising ecosystem, but they serve different user contexts. Facebook has a broader demographic and is great for B2B, community, and information sharing. Instagram is highly visual, favored by younger audiences, and excels for fashion, lifestyle, and visual branding. We manage both platforms cohesively.

The Facebook Pixel is a piece of code placed on your website that tracks user actions (purchases, sign-ups, etc.) and enables retargeting. The Conversions API complements the Pixel by sending server‑side event data, improving accuracy and reliability, especially with ad blockers. Both are essential for tracking and optimization.

Dynamic Product Ads automatically show the right products to users who have expressed interest—by visiting your website or engaging with your catalog. They are highly effective for e‑commerce, displaying personalized product recommendations based on browsing behavior and past purchases.

Lookalike audiences are users who share characteristics with your best existing customers—based on website visitors, email lists, or app users. Facebook finds people with similar behaviors and demographics, enabling you to expand your reach to high‑potential prospects.

A/B testing (split testing) compares different ad versions—creatives, headlines, copy, audiences, or placements—to identify the best‑performing combination. We use A/B testing to continuously refine your campaigns, improving click‑through and conversion rates while reducing cost‑per‑action.

We measure success using KPIs aligned with your goals: reach, impressions, click‑through rate (CTR), cost‑per‑click (CPC), cost‑per‑lead (CPL), conversion rate, return on ad spend (ROAS), and quality score. We provide transparent monthly reports with actionable insights.

Absolutely. While Facebook is often associated with B2C, its precise targeting (job titles, interests, companies, etc.) makes it powerful for B2B lead generation. LinkedIn may be dominant, but Facebook’s massive user base and lower costs offer a complementary channel for B2B demand generation.

Video ads drive higher engagement, improve brand recall, and convey complex messages effectively. Facebook’s video formats—in‑stream, stories, reels—allow you to capture attention and tell your story, often resulting in better conversion rates than static images.

The Facebook Ads Auction is the system that determines which ads are shown to which users. It considers the advertiser’s bid, ad quality and relevance, and estimated action rates. The goal is to maximize user value while delivering the best ad experience.

Yes. Retargeting (or remarketing) shows ads to users who visited your website but left without taking action. You can set up custom audiences based on page views, time spent, or specific actions, and deliver personalized ads to bring them back and complete a purchase or sign‑up.

Creating a campaign involves: setting an objective (awareness, traffic, conversions, etc.), defining your audience, choosing placements, creating ad creatives, setting a budget and schedule, and launching. We handle all these steps for you—ensuring optimal setup and ongoing optimization.

Getting started: 1) Contact us for a free Facebook Ads audit and consultation. 2) We analyze your business, current ads, and competitors. 3) We develop a custom strategy and provide a transparent proposal. 4) We set up, manage, and optimize your campaigns with regular reporting. Contact us today to unlock the power of Meta advertising.